Publication: The Australian (001,Tue 10 Jul 2007)
THE market for premium mobile content is expected to exceed $44 billion globally in 2011, more than double the nearly $20 billion in 2007, iSuppli predicts. The mobile video market will develop incrementally, but iSuppli predicts the combined streaming and broadcast mobile video markets will exceed $6 billion in 2008, up from $1 billion this year. ``Data and content revenues are the life-preservers to which wireless operators are clinging as voice average revenue per user declines increased during the quarter for the 20 key operators tracked by iSuppli,'' vice-president Mark Kirstein says. However, the mobile video market remains highly fragmented with geographic differences important in consumption of content and regulatory environment. In the Asian market, India has the highest compound annual growth rate of non-messaging data revenue at 40.4 per cent.
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